Monday, October 16, 2017

Guarantee you have never seen a phones for boomers ad like this one

The one thing that I think you can say about T-Mobile is that it doesn't play it safe, doesn't play by the normal rules. Look at the first video that is a long form ad to see what their take is on targeting Boomers. I love it.

The second video is some background on the anything but ordinary CEO of the company.  The subject of phones for oldies is not as simple as this guy implies but you can see that he has taken every cliche he can find, amplifies them beyond all recognition, and puts them into 5 min rant about the boring old companies that just don't get what makes boomers tick.

Terrific stuff. Dick Stroud

Monday, October 02, 2017

Memo to HR Dept: 'Are our workplaces suitable for older workers?". Response: No idea.

Aviva has been researching the intentions of older Brits to continue working.

What did they find? More than half (55%) of over-50s workers have concerns around work and its impact on their health as they age, with women (61%) most worried about this.

Aviva calls for more support from employers as only 14% older workers say their workplace culture is positive towards them

Fewer than one in five (17%) over-50s workers say they have access to wellbeing advice and initiatives in the workplace which could help prevent health issues from impacting their careers.

Health concerns jar with plans to work for longer as one in ten expect never to retire

You get the message? People have to work longer and employers are clueless about what it means to their employment policies and the conditions of the workplace.

If you substitute 'marketplace' for 'workplace' you get the same result. The effects of physiological ageing are common between older workers and consumers.

At least marketers can do something about - like going to Not sure what HR people do?  Probably put it at the bottom of their 'To Do List' and hope it goes away. Dick Stroud

Saturday, September 30, 2017

Not looking good for the waistlines of Australians. Brits and Americans cannot be complacent.

What do you learn when you study the smartphone results of 68 million days of physical activity for 717,527 people, in 111 countries? A lot.

This web site contains a wealth of data and analysis.

The table shows countries ranked by their 'inequality' of activity. This is a measure of the likelihood of people, within the country, having exercise levels outside the mode.

Why is this a useful measure? Because activity inequality predicts obesity. Individuals in the five countries with highest activity inequality are 196% more likely to be obese than individuals from the 5 countries with lowest activity inequality.

The UK and the US doesn't do very well but nobody is as bad as Australia.

Intersting that China and the Netherlands are in the top ten.

I have also attached a couple of graphs that show the number of daily steps taken by the age of the sample group and their BMI.

I am sure there will lots more global studies done using the data that smartphones are generating by the terabyte.

Dick Stroud