Thursday, November 09, 2017

Boomers and Millennials have a different relationship with booze

Very often when you read research, purporting to show the difference in behaviour between generations, it is trite and pointless. Not so with this study by Nielsen about how New Zealand boomers and millennials consume alcohol.

I think the chart says it all

Certainly if you are a marketer in the alcoholic beverage business then these different behaviour have a lot of implications.

Dick Stroud

Saturday, November 04, 2017

Is population ageing slipping down the league of global mega issues?

The answer is yes, if you believe the Knowledge at Wharton newsletter

‘The Top Five Global Economic Challenges’ that it identifies are:
1. Growing Income Inequality
2. Technology Driving Change in Jobs
3. Rising Protectionism
4. Increasing Migration
5. Growing Influence of Social Media and the Post-truth World

To be honest I don’t think you can take these sorts of list seriously. The 'top five' items
invariably reflect the mega issues that the media has most recently become obsessed about. It is known as the availability heuristic that explains how we give undue importance to the most recent things that have occurred.

Last year population might have been important but that is 12 months ago and 'rising protectionism' has had a lot more online and off-line coverage.

Of course, the list also reflects the author’s particular hang-ups.

In my mind population ageing should be in the top three of anybody’s list but then I would say that, wouldn’t I. Dick Stroud

Friday, November 03, 2017

Do you plan on investing in Ripple as an asset for the future? Answer - depends when you were born

Have you heard of blockchain? The answer is probably yes. Could you explain to your aged relative what it is and how it works. The answer is almost certainly No. If the answer is yes then you are probably lying or deluded.

Let's move on to the question of Ripple. Have you heard of it and you do you plan investing in it as an asset?

According to the folks that know about these things, it depends on your birthday

These are the results for 18 -24 year olds

And these for the 55+

In case you are wondering what the hell Ripple is ('Ripple provides a frictionless experience to send money globally using the power of blockchain')  then this should explain all. Got it?

Two things. I don't believe these numbers. I think they overstate the percentage for the 18-24 year olds and 1.34% is probably on the high side. But, I think it, and the other applications using blockchain, are examples of technology's relentless advancement that will leave a generation of oldies, who like to think of themselves as IT literate, stranded, in the same way as their grandparents. Dick Stroud